The meaning of focus. For small business owners.

The single worst sin every single one of us Small Business Owners commit, regardless of our national origin, place of residence and financial situation, is dispersion.

We get lost in our own voice, in our own abundance of ideas, and end up stretched thin.

Entrepreneur stretched thin. Created with Midjourney. 6/28

A long path of self-employment, tech jobs, entrepreneurship and fatherhood have helped me refine the meaning of focus:

1 product, 1 market.

Examples:

Frozen gluten-free dough (Colombian style),

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Gluten-free markets and stores.

Everything else is a distraction.